Web tracking entails collecting users’ data on the internet. The process involves tracking technologies such as cookies, web beacons, and browser fingerprints. Websites, advertisers, and data brokers often use tracking data to target users with personalized ads, measure website traffic, and create user profiles.
Tracking your web activity raises significant concerns because it invades your privacy, targets you with personalized ads, and makes you vulnerable to data and privacy breaches and other cyberattacks. Therefore, you must know the extent of tracking on a website and take the necessary steps to protect your privacy.