Web tracking entails collecting users’ data on the internet. The process involves tracking technologies such as cookies, web beacons, and browser fingerprints. Websites, advertisers, and data brokers often use tracking data to target users with personalized ads, measure website traffic, and create user profiles.
Tracking your web activity raises significant concerns because it invades your privacy, targets you with personalized ads, and makes you vulnerable to data and privacy breaches and other cyberattacks. Therefore, you must know the extent of tracking on a website and take the necessary steps to protect your privacy.
Some effective ways of preventing web tracking include using anti-tracking software and browser extensions and being conscious of your internet activity. Anti-tracking software and browser extensions are great options for privacy-focused internet usage that doesn’t track your activity or collect personal information.
Understanding why you’re being tracked and the ways of tracking helps you make informed decisions about how to avoid web tracking.