You may have heard of cookie tracking without fully understanding what it is all about. Cookies are tiny bits of code that run on JavaScript, saved on the user’s web browsers. Government and intelligence agencies use it for surveillance.
The malicious actors available on the internet even use it to hack online users. At the same time, companies use cookies to track website users’ activities to personalize marketing content.
Marketing practices have drastically changed over the years, and digital marketing has come to replace traditional marketing. It means many organizations now deploy cookies and browser fingerprinting to monitor and study web users’ behaviours and preferences.
Cookies are intrusive, and they gain access to your personal information and send feedback to the tracker. Cookies tracking has caused many privacy concerns worldwide because it is of the easiest and most efficient ways of tracking people on the internet.
Cookies can track you down no matter the browser type you use, the device you have, and your ISP. However, this article will show you effective ways on how to protect yourself from cookie tracking.
We will explain how companies monitor your browsing behaviour with cookies. How they monitor your search preferences, store personal information about you, such as your login credentials, and so much more. And then, we will talk about how to stop them—everything step-by-step.