Marketing practices have drastically changed over the years, and digital marketing has come to replace traditional marketing. It means many organizations now deploy cookies and browser fingerprinting to monitor and study web users’ behaviors and preferences.
Cookies are intrusive, and they gain access to your personal information and send feedback to the tracker. Cookies tracking has caused many privacy concerns worldwide because it is of the easiest and efficient ways of tracking people on the internet.
Cookies can track you down no matter the type of browser you use, the device you have, and no matter your ISP. However, this article would show you effective ways on how to protect yourself from cookies tracking.
We will explain how companies monitor your browsing behavior with cookies. How they monitor your search preferences, store personal information about you, such as your login credentials, and so much more. And then, we will talk about how to stop them—everything step-by-step.
What are cookies?
Cookies are online tools that companies use to track internet users through their web browsers. It is not the only tracking tool, but it is one of the most efficient out there.
They are lightweight text files that store various user information types gathered from the user’s web browser. These tiny bits of test files are used to customize your browsing experience, collect information for marketing, and track the time spent on a web page. They know the sites you visit, the number of time you spend on each site, and can also store personal details about you.
Aside from storing the websites you visit, cookies also take notes of your clicks and inputs. Some cookies would store your information on your web browser, while others would send back your information to the website server (External). Cookies are also used by organizations to make suggestions. For example, a news website would take note of the article categories you view to make further recommendations to you.