Big data and privacy are two major players in the online world that often compete against each other. It can make services more personalized and push healthcare forward.
But cashing in on those wins usually involves privacy trade-offs. At its core, big data means massive stockpiling and analysis of people’s personal information. Understandably, that level of data collection alarms around possible misuse.
This article explores how big data and personal privacy connect – for better and worse. We’ll discuss the handy perks big data gives companies, like fine-tuning their offerings for you. But we’ll also address the risky side – like breaches spilling your data onto shady entities.
Most importantly, we’ll share expert strategies for tapping big data’s potential while erecting safeguards to keep your personal details, well, personal. The goal is to enjoy those benefits without compromising what you want to keep private.
What is big data?
What do we mean when we talk about “big data?” We’re referring to giant stockpiles of personal information gradually gathered by various means. Take Google; it can soak up data about you through your search questions.
