What is Web Tracking and How to Avoid Being Tracked Online

Nwachukwu Glory  - Tech Expert
Last updated: January 7, 2024
Read time: 18 minutes
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Browser fingerprinting, cookies tracking, and other web tracking traps are set all over the internet. Get to know all about them and avoid being tracked online.

THE TAKEAWAYS

The growing rate of cyber-attacks and surveillance seriously threatens the users’ internet privacy and security. Many websites use cookies, digital fingerprints, and beacons to collect visitors’ valuable data through web browsers. Web tracking aims to enhance the browsing experience via personalized ads and searches. However, some sites do this for monetary benefits, selling your online data to third parties and cybercriminals. Yet, some effective methods exist today that help you bluff internet tracking. This guide explains more about web tracking and possible ways to avoid it.

Web tracking is pervasive on the internet today. Almost everyone is a victim of web tracking on the internet.

Your government, security organizations, international intelligence alliances such as the infamous Five Eyes, cyber-criminals, jealous spouses, and business competitors use cookies, spyware, malware, and other tools to carry out this act.

No one is free from web tracking; even governments are victims of web tracking deployed by another nation or agency. You get the idea.

News of whistleblowers is everywhere, and no one is free if people can track the government.

Have you ever heard of the PRISM program? It is alleged that the United States government uses it to spy on millions of people in the USA. You should also know that most of the servers of the biggest tech companies in the world reside in the United States.

Therefore, whether or not you live in the USA, your data can also be tracked through the PRISM program. Aside from the US government, other regimes also have secret programs for online tracking.

And guess what? What is the easiest way for governments and any third party to spy on you or track your web activities? The answer is internet tracking.

A quick guide on how to avoid getting tracked on the internet