Japanese advertisers see cookies consent and data privacy as prime concerns for 2021

Nwachukwu Glory  - Tech Expert
Last updated: November 15, 2023
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Japanese advertisers cookies data privacy
  • New data privacy rules are predicted to become critical challenges the Japanese marketers will face in 2021.
  • The global pandemic impacted the marketing sector leading to increased stay-home behaviors such a video streaming.
  • More is expected to happen in 2021 in the digital ad industry in Japan, UK, and potentially across the world.

Cookie deprecation, data privacy legislation, and contextual targeting have become the leading concerns for Japanese marketers in digital advertising for 2021.