Cookie deprecation, data privacy legislation, and contextual targeting have become the leading concerns for Japanese marketers in digital advertising for 2021.
- New data privacy rules are predicted to become critical challenges the Japanese marketers will face in 2021.
- The global pandemic impacted the marketing sector leading to increased stay-home behaviors such a video streaming.
- More is expected to happen in 2021 in the digital ad industry in Japan, UK, and potentially across the world.