Apple tightening websites and app privacy as it gears up to release an anti-tracking feature

Nwachukwu Glory  - Tech Expert
Last updated: November 15, 2023
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Apple anti-tracking privacy
  • Apple is taking a significant step to enhance its users' privacy. This would allow users to track (and stop) their data collection by developers.
  • The tech titan is developing new anti-tracking software that will go live next year.
  • Apps will have to ask for user permission before tracking any of their data.

One of the stalwart features of Apple remains its security and user privacy. It’s one key aspect that has kept Apple users loyal all these years. The tech giant was concerned about app privacy and how user’s data gets tracked. For this reason, the company is going to make a key privacy software update.

On Tuesday, December 08, 2020, the US-based tech giant said it would increase its app privacy through a new software update coming in 2021. Apple will ensure that developers comply with its anti-tracking policy, and users know about their data collection. If an app tracks users without consent, the company will take that application down right after the first warning.