What about users’ data privacy as Google completes Fitbit acquisition

Nwachukwu Glory  - Tech Expert
Last updated: November 15, 2023
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Google Fitbit privacy
  • The American multinational tech firm completes the acquisition of Fitbit, leading consumer fitness electronics company, after a long tough regulatory battle.
  • The internet giant acquired the fitness firm at around $2.1 billion.
  • Fitbit claims that Google will continue to protect users’ privacy.

Alphabet’s Google has finally completed the acquisition of Fitbit following the approval from the EU late last year. The tech giant confirmed that it had purchased Fitbit for $2.1 billion as it plans to enter a new market.

Google was under investigation by the U.S. government, the European Union, and the Australian government for the merger deal with the fitness company. In Dec. 2020, the EU approved the merger deal, which opened ways for the internet deity to acquire Fitbit.