Apple is up against a famous European advocate Maximilian Schrems. The Austrian privacy campaigner claims that the iPhone maker tracks users without their consent.
- A famous European activist Max Schrems-led group Noyb claims that Apple tracks users without their consent.
- The privacy advocacy group has filed two complaints against the iPhone maker.
- By default, iOS automatically generates a unique “IDFA” code for each iPhone that allows Apple and third-party applications to track users' consumption preferences and online behavior.