Recently, consumers have focused more on privacy when surfing the internet for daily activities like social media, e-shopping, signing up on websites, etc. Unsurprisingly, many websites are listening to customers’ complaints by removing the login buttons of one of the biggest social networking companies, Facebook, from their homepage.
- Companies that provide products and services to customers are removing social logins from their website.
- Despite the incremental growth over the years, Facebook’s reputation has been questioned recently, leading many users not to trust the social media giant.
- Analysis from LoginRadius and SnapHabbit show that users are comfortable with other login alternatives other than Facebook.